Conference hotels face real challenges:
Unpredictable bookings, fierce competition, and the pressure to stay visible.
I partner with hotels to create strategic content that elevates their brand, sets them apart from larger chains, and drives commercial results. The outcome? Stronger visibility, higher ROI, and more consistent bookings.

Conference hotels face constant fluctuations in demand. Slow periods, last‑minute changes, and shifting market behavior make it difficult to maintain stable occupancy and forecast revenue with confidence.
With large hotel chains dominating visibility and marketing budgets, independent conference hotels struggle to differentiate themselves. Unique strengths often go unnoticed, and potential clients choose competitors simply because they’re more familiar.
Even great facilities and service can be overlooked without strategic, consistent content. Many hotels lack the time or resources to communicate their value effectively—resulting in missed opportunities and weaker commercial performance.
Below is a clear and practical overview of what is generally considered a low, normal, and strong occupancy rate for hotels. There are no universal global standards, but industry sources provide reliable benchmarks.
Based on industry insights into what is considered “good” or “ideal” in the hotel sector for example, the common benchmark that 65–75% is important for profitability.
Poor
Below 50–55%
The hotel struggles to fill rooms and risks low profitability.
Normal / Acceptable
55–70%
A common range for many hotels, especially outside peak season.
Good
70–85%
Strong demand and solid profitability.
Very Good / Top Performance
85–100%
High demand, often during events, weekends, or peak season.

I help conference hotels in Stockholm stand out from the major hotel chains and increase their ROI — ensuring rooms stay fully booked year‑round.
Unlike generalist videographers and production companies who “do a bit of everything,” I focus exclusively on the unique challenges and opportunities within the conference hotel industry.
We create tailored content that highlights your strengths and keeps your rooms booked.
That’s why our content performs better, lasts longer, and drives measurable results.

We'll produce the video content, and your responsibility is to promote it widely!
In a collaborative effort, we'll develop a tailored paid campaign, allowing you to disseminate the content and publish it across your platforms in a manner that suits you best.
Please reach out for details on pricing.

I'll spark the creativity, and you'll get all the credit by sharing it on your channels.
Together, we'll craft a unique UGC (User Generated Content) package to showcase your products.

Considering enhancing your brand content creation in-house but seeking some creative direction?
Collaborate with us through a monthly retainer to devise a branded strategy that aligns with your brand's vision!
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| Feature | Description | Benefit | Notes |
|---|---|---|---|
| High-Quality Video | Short promotional clips | Higher engagement | Optimized for social |
| Licensing | Flexible usage rights | Revenue opportunities | Custom terms available |
| UGC Campaigns | User-created clips | Authentic content | Easy execution |
| Consulting | Strategy sessions | Long-term growth | Book a call |