Video Strategy King

Collaborations and Partnerships

Video Strategy King

Collaborations and Partnerships

Helping Conference

Hotels Stand Out and Book More

Conference hotels face real challenges:

Unpredictable bookings, fierce competition, and the pressure to stay visible.

I partner with hotels to create strategic content that elevates their brand, sets them apart from larger chains, and drives commercial results. The outcome? Stronger visibility, higher ROI, and more consistent bookings.

Tomas Hansson Portrait

3 Things

You Might Face as Conference Hotel Decision‑Maker

ONE

Unpredictable Bookings

Conference hotels face constant fluctuations in demand. Slow periods, last‑minute changes, and shifting market behavior make it difficult to maintain stable occupancy and forecast revenue with confidence.

Harder to Stand Out

With large hotel chains dominating visibility and marketing budgets, independent conference hotels struggle to differentiate themselves. Unique strengths often go unnoticed, and potential clients choose competitors simply because they’re more familiar.

TWO

THREE

Limited Brand Impact

Even great facilities and service can be overlooked without strategic, consistent content. Many hotels lack the time or resources to communicate their value effectively—resulting in missed opportunities and weaker commercial performance.

ONE DAY MORE OF...

Empty Beds and Empty Tables

What is a good occupancy rate for hotels?

What counts as low, normal, and high?

Below is a clear and practical overview of what is generally considered a low, normal, and strong occupancy rate for hotels. There are no universal global standards, but industry sources provide reliable benchmarks.

Based on industry insights into what is considered “good” or “ideal” in the hotel sector for example, the common benchmark that 65–75% is important for profitability.

Levels

Occupancy Rate

Interpretation

Poor

Below 50–55%

The hotel struggles to fill rooms and risks low profitability.

Normal / Acceptable

55–70%

A common range for many hotels, especially outside peak season.

Good

70–85%

Strong demand and solid profitability.

Very Good / Top Performance

85–100%

High demand, often during events, weekends, or peak season.

LET'S COLLABORATE

Partnership Opportunities

Stockholm City Hall

Helping Stockholm’s Conference Hotels Win More Visibility — and More Bookings

I help conference hotels in Stockholm stand out from the major hotel chains and increase their ROI — ensuring rooms stay fully booked year‑round.

Unlike generalist videographers and production companies who “do a bit of everything,” I focus exclusively on the unique challenges and opportunities within the conference hotel industry.

We create tailored content that highlights your strengths and keeps your rooms booked.

That’s why our content performs better, lasts longer, and drives measurable results.

Sunset at the coast line

Video LICENSING

We'll produce the video content, and your responsibility is to promote it widely!

In a collaborative effort, we'll develop a tailored paid campaign, allowing you to disseminate the content and publish it across your platforms in a manner that suits you best.

Please reach out for details on pricing.

Skiing Cottage

User Generated Content

OPPORTUNITIES

I'll spark the creativity, and you'll get all the credit by sharing it on your channels.

Together, we'll craft a unique UGC (User Generated Content) package to showcase your products.

Mansion

CONSULTING

Considering enhancing your brand content creation in-house but seeking some creative direction?

Collaborate with us through a monthly retainer to devise a branded strategy that aligns with your brand's vision!

CONNECT WITH ME

Ready to collaborate?

We can't wait to hear about the project you have in mind! Feel free to shoot us a message here or at [email protected]

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Feature Description Benefit Notes
High-Quality Video Short promotional clips Higher engagement Optimized for social
Licensing Flexible usage rights Revenue opportunities Custom terms available
UGC Campaigns User-created clips Authentic content Easy execution
Consulting Strategy sessions Long-term growth Book a call